Thursday, December 5, 2019

The Hidden Emotions of Food Choices

Food choices generally focus on the extremes of trying to eat well in spite of too many options or ignoring the health of everything we put in our mouths. Some try to count calories, while others focus on ingredients; however, neither of these approaches is necessarily healthy. Why we eat what we eat just might matter more.

Why we choose the foods we do and what beliefs we have regarding foods play a huge role in our health. There are just as many people that obsess over the health of the food they eat as there are those that ignore the nutritional components of their food choices. Each of these obsessions comes with its own set of consequences. The over-consumer that disregards the nutritional impact of food has a higher risk of uncontrolled blood sugar, high blood pressure and weight issues, while the obsessive healthy eater might be at risk for autoimmune, hormone and metabolism issues from over-managed consumption.

It is important to pay attention to the emotional connections and patterns we have with foods, not just the foods themselves. Corporate food marketers pay close attention to our choices, which explains how pumpkin spice has become the coveted flavor of the fall season. It was not by accident. Marketers target the invisible emotional connection with a viable concept and then attach a product to that seemingly necessary feel-good emotion. Consumers must be mindful of the emotional connection and patterns they have with food, instead of just focusing on the number of calories or the nutritional content.

Source: Diane Pinazza, naturopathic doctor and registered respiratory therapist, and owner of the Herban Resource Center, located at 508 W. Vandament Ave., in Yukon. For more information, call 405-324-7545 or visit